Helping marketing professionals better understand generative AI.
A curated collection of ideas, insights, and information to help marketing professionals gain a foundational understanding of generative AI, imagine the possibilities beyond the hype of specific generative AI tools, and become subject-matter experts on GenAI in their realm of marketing expertise.
For professionals trying to understand what all the generative AI in marketing fuss is about.
Acceptance is the first step.
There’s a lot of (justifiable) angst about generative AI.
In order for ethical practitioners to help lead organizational strategies on AI, we must understand how generative AI can best support our work. A good first step is accepting that there are things that generative AI can already do better than humans. This short guide is designed to spark ideas about how to proactively identify the types of needs that generative AI is equipped to help your organization meet.
What The Hell Is…
Issue 1: Foundational AI Definitions Every Marketer Should Know